Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Amid the pandemic, Amazon’s ad revenues along with its retail sales have increased as consumers continue to shift to ecommerce at elevated rates. We now forecast even faster growth this year for Amazon’s US ad business than we had expected in March.
Amazon has a unique place in our US digital ad revenue breakout: It’s the only company for which we revised our 2020 estimate upward between March and October. We now expect Amazon to earn $14.55 billion in net US digital ad revenues in 2020.
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