American Express’s billed business declined 9% year-over-year (YoY) in Q1—an improvement from the 16% YoY plunge it posted in Q4 and a sign the issuer’s volume is on the mend. Amex also recorded recoveries in its travel and entertainment (T&E) and goods and services (G&S, previously non-T&E) sectors:
Amex updated its offerings at the onset of the pandemic to reflect evolving purchasing habits. Last year, most consumers turned away from travel, which made up 28% of Amex’s business in Q4 2019: The travel industry shrank 42% in 2020 compared with the previous year, amounting to $1.1 trillion in lost output, according to the US Travel Association. To encourage card spending, the issuer periodically tweaked its rewards to cater to pandemic-driven spending habits: In April 2020, Amex began offering double rewards for takeout and delivery from GrubHub and Seamless, for example. It later introduced perks for streaming services and grocery purchases—two key spending areas during the pandemic. These changes may have helped Amex avoid further volume losses over the last year.
Amex’s recent card perks can help it capitalize on pent-up travel demand and lift T&E volume even further. Last month, the issuer unveiled new card perks, offering 125,000 in Marriott Bonvoy points for new eligible customers, subject to a spending minimum, to incentivize T&E card spending. Consumers are already developing an appetite for vacationing: 78% of global consumers say they want to travel in 2021 to relieve stresses from 2020, per Amex’s Global Travel Trends Report. It’s also worth noting that Amex cardholders stockpiled rewards earlier in the pandemic, likely to put toward travel later on—further evidence that consumers may soon be booking flights. This trend, along with Amex’s new card rewards, can help speed up the issuer’s T&E recovery back to pre-pandemic levels.
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