Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Analyst Take: Even Google isn’t immune to the era of uncertainty

Google’s strength in search advertising helped it weather the most recent quarter better than many of its rivals, but the vaunted internet giant isn’t immune to the problems facing the digital ad sector at large. And now, in the midst of an economic malaise, plus ramped-up regulatory scrutiny in various countries, Google faces some of its biggest challenges ever. This Analyst Take examines those headwinds.

Despite its size and strength, Google has vulnerabilities as ad demand slows. Its power in search makes it a magnet for advertising dollars, and over the past few years, it and Meta have monopolized the majority of digital ad spend. Recent quarterly results, however, suggest it won’t escape the sting of current record-high inflation, market uncertainty, global repercussions of war, and a pullback in consumer and business activity.