Analyst Take: How the Coronavirus Will Change Our Canada Ad Spending Forecast

About This Report
The coronavirus pandemic has upended 2020 ad spending projections, ours included. This report summarizes our H1 2020 Canada ad spending forecast, factoring in available information about the massive downturn in Q2.

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during H1 2020. We finalized our most recent complete forecast on March 6, 2020, before the cascade of drastic social distancing and market declines began globally. We have been providing guidance for our clients through this series of "Analyst Take" notes on US ad spending for search, display, digital video, TV and out-of-home. We are also issuing guidance for ad spending in China, Germany, the UK and the US. We will update our full-year forecast for digital ad spending again in June. You can access all our latest articles, videos and podcasts on the effects of the coronavirus pandemic by clicking the icon at the right of the search bar.

Here’s what’s in the full report


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Paul Briggs


Angela Kim
Senior Researcher
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