Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Answers to 5 of your most pressing questions about retail and ecommerce amid economic uncertainty

Reliable data and trustworthy indicators of what to expect amid economic uncertainty are key to making smart business decisions. At Insider Intelligence, our forecasting team is constantly analyzing historical data, combing through insights from thousands of data sources, and reacting to industry forces to predict where markets and segments are heading.

Whitney Birdsall, senior forecasting analyst, worked on our latest forecast for US retail and ecommerce sales in Q2. She tells us how recent market turmoil, supply chain issues, and economic uncertainty could affect our forecast, which measures the total value of all the merchandise sold on ecommerce platforms. Our Global Ecommerce report collection will have a deeper dive into the numbers and what they mean; it will publish at the end of July.

Insider Intelligence (II): Inflation just hit 8.6%. How did you factor that into the most recent forecast for US retail and ecommerce sales?

Whitney Birdsall (WB): We factored inflation data up until April into our estimates for June’s forecast figures. We expect full-year inflation to be down from the 8.6% level.

Weaker sales will be partly offset by higher prices for products.

  • In our February update, we expected retail sales to grow by 3% for 2022.
  • In this most recent June update, we’ve revised sales growth for the year to 6.4%, largely based on inflation-driven price increases on essentials.