Apple’s headline-grabbing buy now, pay later (BNPL), savings, and credit card products are just one part of the threat it poses in consumer banking: Its digital platform delivers an almost unbeatable user experience (UX) and is tailor-made for Gen Z. Banks must adapt quickly or risk losing market share.
Key Question: What are the three biggest competitive advantages supporting Apple’s growth in financial services?
KEY STAT: By the end of 2023, Apple will have converted 45.8% of its US customers into Apple Pay users. It will add a net 13.6 million more users by 2027 as its financial services strategy unfolds.
Exportable files for easy reading, analysis and sharing.
Reliable data in simple displays for presentations and quick decision making.
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844