The news: Apple’s long-rumored mixed-reality (MR) headset, its first new product category since 2015, is being pushed back to June due to software and hardware setbacks, per Bloomberg.
What we know about Apple’s MR pivot: Apple’s AR headset was expected to be revealed in late 2022, and reports indicated it could have more processing power than an iPhone, per Insider.
What’s the holdup? Apple will reportedly use its Worldwide Developers Conference in June as a springboard to announce the headset and developer ecosystem.
Pricing is a sticking point: Apple reportedly plans to charge $3,000 for the headset, which is expected to be more of a developer tool similar to Microsoft’s HoloLens rather than a consumer-oriented product like Sony’s and Meta’s offerings.
The problem: While it is under pressure to produce another hit product category, now might not be the right time for Apple to pivot toward AR and VR. Even Meta CEO Mark Zuckerberg, the leading proponent of the metaverse, said a functional metaverse is years away from being realized.
This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing—a daily recap of top stories reshaping the technology industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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