Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Apple to launch satellite distress service for iPhone 14 this fall

The trend: Apple is a frontrunner in a race to deliver satellite connectivity to smartphones.

  • Starting in November, Apple’s iPhone 14 will be able to send short distress messages and location data from remote areas in the US and Canada that lack cellular grid service, per The Wall Street Journal.
  • The Emergency SOS via satellite feature provided through Globalstar Inc.’s satellite network will be free for two years.
  • Last week, Huawei announced that its Mate 50 smartphones will be able to send short emergency messages.
  • Earlier this month, a Google executive tweeted that the tech giant’s next version of Android will have satellite communication capability.
  • Last month, SpaceX agreed to develop mobile satellite connectivity for T-Mobile phone plans.
  • In July, Iridium Communications said it will develop its technology for smartphone use.

How we got here: Fierce competition among smartphone makers is driving new phone styles and features to keep consumers hungry for gadgets. Meanwhile, satellite providers are looking to ink deals that expand their client base as they compete with 5G and broadband.

  • Apple has a strong footing in the emerging mobile satellite market. It struck an exclusive deal for 85% of Globalstar’s satellite capacity in 2019, per WSJ.
  • Several new emergency features in the Apple Watch and iPhone, announced at Apple’s September event, are timely given increased interest in outdoor recreation post-pandemic and fears about natural disasters.

What’s next? Emergency messaging via satellite will likely expand to voice calls and eventually more compute-heavy functions for mass-market devices. It could help bolster edge computing and rural economic development globally.

  • While emergency features might remain free, pay-per-use for smartphone satellite data could be a new revenue stream for the tech sector.
  • The mobile satellite connections could raise more technical questions about 12 GHz frequency sharing and lead to an investigation of potential interference by the Federal Communications Commission.