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The news:Global iPhone production reached a quarterly record of 85.5 million units in Q4 2021, ending in December, a 66% QoQ increase, per 9to5Mac.
More on this: A report from TrendForce shows that Apple’s supply-chain management acumen and high demand for the iPhone 13 helped buoy global sales despite the impact of the chip and component crisis.
Apple posted $123.9 billion in revenue with a record profit of $34.6 billion for the company’s fiscal Q4 2021, its largest quarter revenue despite shipping fewer units due to the global chip shortage.
The company brought in $71.63 billion in iPhone sales for the quarter, representing 58% of Apple’s revenue.
It reclaimed leadership of the smartphone market—pushing Samsung down to the No. 2 spot—in terms of shipments for Q4 2021, per Canalys.
Apple’s success could be credited to price reductions on older models, as well as filling the void from Huawei’s retreat from the smartphone industry.
The opportunity: Apple can continue to capture more global market share at the mid range of the market with its more-affordable 5G-enabled iPhone SE, which is expected to launch this month.