Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Apple Pay Dominance Drives Mobile Payment Transaction Volume

Apple Pay’s dominance, as well as increasing retailer adoption of proximity mobile payment technology, is driving transaction volume growth in the US, according to our latest forecast.

We estimate US proximity mobile payment transactions will total $98.88 billion in 2019, growing 31.8% to $130.36 billion next year. By 2021, the total transaction value will reach $161.41 billion.

Much of this growth is due to Apple Pay, which currently captures the largest share of the proximity mobile payment market in the US. We estimate there will be 30.3 million Apple Pay users in 2019, which makes up 47.3% of US proximity mobile payment users and 13.7% of US smartphone users.

By comparison, Google Pay and Samsung Pay make up 19% and 16.8% of proximity mobile payment users, respectively, and 5.5% and 4.9% of all smartphone users, respectively.

Many US stores accept Apple Pay over other proximity mobile payment platforms, which can explain its dominance. Major retailers—Target, Walmart and Costco—currently accept Apple Pay, though more are moving to also accept Google Pay and others.

“Proximity mobile payment usage depends on both consumer adoption and retailer acceptance of the payment method,” said Jasmine Enberg, senior analyst at eMarketer. “Apple has a strong brand, and its users are likely to try out new services within the Apple ecosystem. That seems to have resonated with US retailers, as Apple Pay is more widely accepted in-store than other major mobile payment providers, even though Apple lags slightly behind Android in the consumer smartphone market.”

Not sure if your company subscribes? You can find out here.