Winners and losers: While other publishers have struggled in the wake of Apple’s AppTrackingTransparency (ATT), Apple Search Ads has tripled its market share of mobile advertising since the first half of 2020, according to AppsFlyer’s latest “Performance Index.”
Press play: Rankings are shifting when it comes to gaming.
Buckling down: Apps and marketers alike are tightening their budgets.
Hold tight: We expect that the consequences of ATT will continue to unfold and cause issues for the market.
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