We forecast that there will be over 25 million US Apple Watch users this year, nearly half of all US smartwatch users. But Apple is seeking a bigger piece of the pie, leaning into health and safety features with its latest Watch devices to attract new (and current) users.
Thank you, next: In addition to a bigger screen and better battery life, the Apple Watch Series 8 includes the same health features of the Series 7, like heart rate notifications and the ECG app, plus:
Who’s it for? New users looking to monitor their health more closely, current users looking for an upgrade on features and design.
Available September 16, starting at $399
Mini-me: The Apple Watch SE is a streamlined, lower-cost version of the Series 8 watch. The model also boasts a bigger screen as well as a new design on the back case. This model, too, has added healthy and safety features like:
Who’s it for? Apple’s making a play for children that don’t have their own iPhone yet. Users can make calls and texts to pre-approved contacts and share their location with others.
Available September 16, starting at $249
Rough and tumble: The Apple Watch Ultra, which Apple says has been “years in the making” has the biggest, brightest display, a titanium case, and a technical watch face that includes a compass and can be customized for mountain, ocean, trail, and nighttime conditions. Other features, which are also designed to withstand extreme circumstances, include:
Who’s it for? With its “most rugged and capable” watch, Apple is targeting outdoor athletes and adventurers.
Available September 23 at $799
Hold the phone. Of course Apple shared details on the iPhone 14, which also comes with new health and safety options. Here’s the breakdown:
Who’s it for? Everyone. Whether it’s someone’s first iPhone or their annual upgrade, this phone has universal appeal.
iPhone 14 available September 16 for $799, Plus available October 7 for $899
Going pro. The iPhone 14 Pro and Pro Max contain what Apple is calling its most powerful chip yet, the A16 bionic chip. In addition:
Who’s it for? Amateur photographers looking to step up to the big leagues or those who are easily distracted.
Available September 16, starting at $999
Last but not least. Apple’s next generation of Airpods Pro will feature double the noise cancellation, a better battery life, and a better audio experience.
Who’s it for? Music lovers, neighbors of new parents, or really anyone looking to block out the noise of the world.
Available September 23 for $249
This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
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