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Asia-Pacific Social Media Outlook 2023

Twitter and Facebook Struggle as TikTok Thrives

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About This Report
Elon Musk’s reign over Twitter stirs chaos and user losses in Asia-Pacific. The region is propping up Facebook user growth that is flagging in most of the world. And TikTok is looming large among marketers as its popularity skyrockets.
Table of Contents

Executive Summary

Asia-Pacific’s social media landscape is shifting as Instagram, Snapchat, and TikTok each add more new users in 2023 than (still-dominant) Facebook. Meanwhile, turmoil continues at Twitter.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. Which social platform will gain the most users in Asia-Pacific in 2023?
  2. Will Twitter’s troubles cause it to lose users in the region?
  3. What’s next for TikTok and Douyin?

WHAT’S IN THIS REPORT? A dive into Asia-Pacific’s social landscape, our forecasts for user growth and penetration, and a look at the market dynamics of the major platforms within the region.

KEY STAT: Nearly 60% of worldwide social network users will be based in Asia-Pacific in 2023. Even with just 2.7% growth, the region will add more users this year (over 59 million) than the rest of the world combined.

Here’s what’s in the full report

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7charts

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. Asia-Pacific Is a Leader in a World of Dwindling Social User Growth
  1. Twitter Faces First-Ever Negative User Growth Across Asia-Pacific
  2. Asia-Pacific Is Facebook’s Last Hope for Growth and Instagram’s Stronghold
  3. TikTok and Douyin Are the Platforms to Watch in Asia-Pacific
  1. Sources
  2. Media Gallery
Download
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About This Report
Elon Musk’s reign over Twitter stirs chaos and user losses in Asia-Pacific. The region is propping up Facebook user growth that is flagging in most of the world. And TikTok is looming large among marketers as its popularity skyrockets.
Table of Contents

First Published on Jan 23, 2023

authors

Man-Chung Cheung

Contributors

Debra Aho Williamson
Principal Analyst
Jane Xu
Associate Forecasting Analyst
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