This article was written with the assistance of ChatGPT.
The news: Ecommerce giant Asos is expanding its Asos Media Group (AMG) retail media business in the face of a challenging economic environment, per The Drum.
Inside Asos’ plan: The Criteo partnership is helping Asos launch three new offerings: sponsored ads in Asos search results and product listings; an extension of on-site display ads; and client ads off-site and eventually on connected TVs that use first-party user data.
The big takeaway: It’s a no-brainer for Asos to turn to advertising since retail media is a logical extension of its core business and it generates a significantly higher margin than selling goods in stores or online.
Go further: Learn more about the fast-growing retail media market in our Retail Media Explainer.
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