Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

AT&T, Comcast, Verizon lead 20 ISPs in nationwide low-income broadband initiative

The news: Nearly two dozen internet providers led by AT&T, Comcast, and Verizon have agreed to offer high-speed internet to millions of underserved households as part of bipartisan infrastructure law, per The Wall Street Journal.

How it works: Senior administration officials said a group of 20 service providers covering 80% of the US population agreed to either increase internet speeds or cut prices to better serve eligible households.

White House officials announced Monday that the $30-per-month subsidy for at least 100 megabits per second is now available to low-income households to access high-speed internet. 

  • About 11.5 million households have signed up for the monthly subsidy, according to the Federal Communications Commission, which oversees the subsidies.
  • White House officials determined that there are about 48 million eligible households, which the administration is attempting to enroll in the program.
  • Other nationwide ISPs participating include Cox Communications, Charter Communications, and Frontier Communications.

What’s next? Multiple bipartisan broadband initiatives are taking shape, and while some of them are contingent on the release of funds, constant government pressure and a mix of national ISPs and rural providers can go a long way in improving broadband connectivity in underserved areas.

  • Most of the broadband funds will be awarded to states and territories for fiber-optic-cable projects, but the law also allows $14 billion in subsidies called the Affordable Connectivity Program to lower internet costs and improve access to broadband.
  • The plan is part of a $65 billion program to build up the country’s broadband network through the roughly $1 trillion infrastructure law approved by Congress in 2021.
  • The FCC’s Rural Digital Opportunity Fund is a separate $1.2 billion initiative aimed at expanding broadband access in 32 states.

Key benefits: Affordable broadband could go a long way toward unlocking work and education opportunities for remote and underserved communities.

  • More people can now consider remote work, as well as access high-definition streaming services. In context, 45% of full-time employees were working partly or fully remotely in September, and nine in 10 remote workers wanted to maintain remote work arrangements, per Gallup.
  • Broadband connectivity is key for students' learning and also helps in enabling access to healthcare and government services.

What’s the catch? General component shortages, specifically fiber shortages, could further delay wider broadband adoption, especially in rural areas, but the problem goes beyond those challenges. 

  • Faster broadband speeds and millions of new households accessing networks could take a toll on existing broadband infrastructure, which is already overburdened with service outages expected to get worse before they get better.
  • Existing fiber infrastructure has been around since the beginning of the internet and wasn’t installed to sustain the high demand of today’s world.