The opportunity: ATMs can serve as dynamic marketing platforms for financial institutions (FIs), offering a regular audience and a unique opportunity to provide tailored experiences that resonate with customers.
Why ATMs? Although many FIs are reducing their ATM presence, the machines remain a priority for FI customers and are important in their banking experience.
How to incorporate ATMs into a marketing strategy: Aside from their importance to customers, ATMs offer FIs an opportunity to build a stronger relationship with their customers, per the Financial Brand.
Key Takeaways: Yes—personalized messaging based on data requires upkeep and time. However, this investment empowers banks to effectively communicate essential information to their customers, delivering what they want to know, enhancing their experience, and fostering stronger connections.
First Published on Nov 8, 2023
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