Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Atom Bank will get boosts for loan book, competitive edge with £500M Landbay deal

The news: Atom Bank struck a £500 million ($641.2 million) partnership with mortgage originator Landbay, per AltFi.

  • For context, Landbay is a peer-to-peer lending service, per its website.

The partnership calls for the UK neobank to use its deposits to fund prime residential buy-to-let mortgages handled by Landbay—a type of home loan for landlords who want to rent out their properties.

More on this: The collaboration is designed to help the neobank grow its loan book.

  • Atom Bank CFO David McCarthy pointed out that deals with companies like Landbay will help it reach new markets.
  • Meanwhile, Landbay CEO John Goodall said that the partnership will help it grow its presence in the buy-to-let market, and enhance what it offers to landlords.

The bigger picture: Working with Landbay is Atom Bank’s latest in a slew of major announcements this year, which have included:

  • Surpassing the £3 billion level ($3.85 billion) for residential mortgage completions in July since its 2016 founding.
  • Getting to the £1 billion mark ($1.28 billion) for small and medium-sized business (SMB) lending.
  • Striking a £300 million ($384.7 million) partnership in June 2021 with Funding Circle for business lending growth.

The opportunity: Atom Bank’s Landbay deal will help it scale its loan book even faster.

The neobank will enhance its competitive advantage versus prominent UK challengers: it plays in the less-crowded mortgage space, unlike Revolut, Starling, and Monzo. If scaling in mortgages proves successful, it would combine its first-mover advantage with a sophisticated way of originating mortgages to build a moat.