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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
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Exclusive time with the thought leaders who craft our research.
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About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Rigorous proprietary data vetting strips biases and produces superior insights.
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Are autonomous car companies on the right road?

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Close to half of US adults believe widespread use of driverless cars would be bad for society. Meanwhile, 26% think it’d be good for autonomous vehicles to rule the roads, and 29% aren’t sure.

Beyond the chart: Just 1 in 5 US adults would be very or extremely comfortable sharing the road with driverless cars. Fans of the tech argue it reduces commuter stress, which lowers the likelihood of accidents. Critics, however, point out safety as a key problem, especially after the top US auto safety regulator opened investigations into Tesla that cover braking malfunctions and crashes involving its vehicles. Other major concerns about driverless cars include their environmental cost, their vulnerability to hacking, and the economic impact of eliminating drivers. Still, Tesla plans to expand into autonomous ride-sharing as soon as next year, to rival the robotaxi services of Alphabet’s Waymo and General Motors’ Cruise.