The role of the B2B CMO has expanded significantly over the last few years. During the pandemic, successful CMOs adapted to a new reality and drove growth for their businesses. This crucial impact helped CMOs secure a seat at the leadership table. However, the elevated status comes with high expectations and a host of new challenges. To keep their seat, B2B CMOs must become executive leaders.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? An explanation of how B2B CMOs rose to a crucial leadership role and a list of the resulting challenges. Also, advice on how to manage a much broader role and more responsibility to ensure marketing and business success.
KEY STAT: About two-thirds of US CMOs say the role of marketers has grown and taken on more importance in the last year, continuing a two-year trend, according to a February 2022 survey by Duke University’s Fuqua School of Business, commissioned by Deloitte and the American Marketing Association (AMA).
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