The US B2B digital ad spend market is undergoing a transformation led by digitally savvy younger generations. Spending has shifted due to the popularity of social media, the changing B2B search ad landscape, and the importance of mobile.
Key Question: What factors are affecting growth trends in US B2B digital advertising in 2023?
KEY STAT: After a period of rapid growth during the pandemic, B2B digital ad spending growth will slow considerably to just 8.1% YoY in 2023.
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First Published on Aug 30, 2023
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