While consumers have acclimated to shopping via smartphones, there are certain products that back-to-school shoppers still prefer to purchase in-store. Deloitte found that 62% of clothing and accessories shoppers will purchase in-store, while 23% of plan to shop online and 15% were undecided.
School supply shopping habits were identical to clothing and accessories, but consumers seem more willing to shop online in other categories. Half of electronic gadget shoppers will purchase online, per Deloitte, while 37% will go in-store and 13% are undecided. Shoppers for computer and hardware will have similar buying habits, with 45% going online, 41% shopping in-store and 14% undecided.