The research: It's getting tougher for traditional banks in the US to attract new customers as a looming recession forces consumers to put the brakes on trying out new financial institutions (FIs). But those still looking for a new bank increasingly rank mobile features as their top priority.
Our US Mobile Banking Emerging Features Benchmark analyzes 42 emerging features across the top 20 US FIs’ mobile apps to determine which are best positioned to entice new customers and keep existing users satisfied. The benchmark surveyed 1,925 adults in the US to gauge how they valued different features.
The big takeaways: Here are three of the most important report findings for banks.
What should banks be doing? Here are three of the big action items banks can take from the survey.
Read on: To see which US banks are making top marks in mobile banking app features, check out the US Mobile Banking Emerging Features Benchmark.
This article originally appeared in Insider Intelligence’s Banking Innovation Briefing—a daily recap of top stories reshaping the banking industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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