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Talk to the bot: What percentage of US bank account holders will use chatbots this year?
According to our forecast, more than 103 million people in the US will use the tech.
Extra credit: How many credit cards will be issued through digital card platforms by 2027?
A) 285 million
B) 321 million
C) 375 million
D) 399 million
According to Juniper Research, the number of credit cards issued digitally will grow nearly 170%, from 120 million this year to 321 million by 2027. This growth will be driven by new digital capabilities, including digital loyalty schemes and instant issuance.
True or false? The percentage of US mobile banking users surpassed that of in-branch users in 2022.
True. Mobile accounted for 62.1% of US adults, passing in-store at 61.5%, according to our forecast. A lot has changed in the past decade: In 2012, only 18.6% of the population were mobile banking users.
Champing at the Bitcoin: True or false? The majority of financial advisors are bullish on the price of Bitcoin long term.
True. Some 63% of financial advisors say Bitcoin prices will fall this year, but 60% expect a rise in the next five years, according to a Bitwise and VettaFi survey.
CNPonder this: What percentage of US card payment fraud loss will come from card-not-present (CNP) fraud this year?
That’s a total of $9.49 billion in loss, according to our forecast. CNP fraud loss has grown with ecommerce adoption.
How much will US banks spend on digital advertising this year?
A) $8.61 billion
B) $11.25 billion
C) $13.54 billion
D) $15.08 billion
According to our forecast, digital ad spend for US banks will grow 11.4% to reach $15.08 billion this year. Read more about how banks will balance the tension between acquisition, talent, and technology in our “US Bank Digital Ad Spending” report.
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