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The big answers: eMarketer Daily quiz

Get the correct answers to our Big Question quiz in the eMarketer Daily newsletter from Insider Intelligence. From ad dollar spend to influencers and connected TV, we deliver daily insights on media, marketing, and advertising. Not a subscriber? Sign up here and get our quizzes sent directly to your inbox to see if you can pick a winner.

September 29, 2023

Above the influence: Which platform leads in US influencer marketing spend?

A) Instagram

B) TIkTok

C) YouTube

D) Facebook

E) Snapchat

Instagram will see more than $2 billion in US influencer marketing spend this year, according to our forecast.

September 28, 2023

Throwback: Which retired mascot is being brought back by a major brand?

A) Taco Bell’s Gidget

B) Bud Light’s Spuds Mackenzie

C) Fruit of the Loom’s “fruit people”

D) Geico’s Caveman

Fruit of the Loom is bringing back its fruit people. Its press release says fans will be able to see Apple, Leaf, Green Grape and Purple Grape in action.

September 27, 2023

App store: Do most US mobile app revenues come from in-app spend or in-app advertising?

In-app advertising. This year US in-app ad spend will total $159.24 billion, while US in-app purchases will total $42.37 billion, according to our forecast.

September 26, 2023

Get in character: Meta is reportedly introducing AI chatbots to appeal to younger users. Which of the following isn’t one of the reportedly new characters?

A) Alvin the alien

B) Gavin the trash talker

C) Mark the musician

D) Bob the robot

Alvin, Bob, and Gavin are all reportedly new characters for Meta. Gavin reportedly trash talked Mark Zuckerberg and Bob is allegedly inspired by Bender from “Futurama.”

September 25, 2023

Prime data: Amazon is putting ads in its Prime Video service. How many viewers does the platform currently have in the US?

A) 57 million

B) 157 million

C) 257 million

D) 357 million

According to our forecast, Amazon Prime Video has 157.3 million US viewers.

September 22, 2023

NFT nostalgia: Not too long ago, certain NFTs could sell for millions. What percentage of NFTs are now effectively “worthless”?

A) 20%

B) 50%

C) 75%

D) 95%

Some 95% of NFTs are effectively worthless, according to a report by dappGambl. Those apes in the yacht club are probably more bored than ever.

September 21, 2023

TV time: True or false? More than half of US adults 18 to 24 are “very likely” to watch a scripted TV show or movie featuring their favorite creators.

False. Some 24% said they were very likely, according to CivicScience, but another 40% reported being somewhat likely to watch scripted TV shows or movies featuring their favorite creators.

September 20, 2023

Hike! How many viewers tuned into Amazon’s first “Thursday Night Football” of the season last week?

A) 10 million

B) 17 million

C) 20 million

D) 27 million

Amazon reported 16.6 million people tuning into the Vikings-Eagles game.

September 19, 2023

Kids’ corner: The Federal Trade Commission (FTC) warned against “blurred advertising” when marketing to children. What is blurred advertising?

A) Ads that target consumers across different mobile games

B) Ads that play sound

C) Ads that don’t look like ads

D) Ads where the image is not clear

The FTC advised that kids may not be able to tell what is an ad and what isn’t.

September 18, 2023

Political vote: Political ad spending will be how much higher in the 2024 election cycle than it was in the 2020 election?

A) 2%

B) 5%

C) 13%

D) 25%

Political ad spending for the 2024 election cycle will hit $10.2 billion, according to AdImpact as reported by Marketing Brew.

September 15, 2023

Cookie monster: True or false? Eight in 10 US marketers say that they are more likely to invest in retail media because of third-party cookie deprecation, per a LiveIntent survey.

True, read more here.

September 14, 2023

Linking up: What is the leading way US creators earn income?

A) Ad revenue

B) Affiliate links

C) Sponsored content

D) Creator funds

Some 82% of US creators will earn income through sponsored content this year, according to Mavrck.

September 13, 2023

Buy, buy, buy: Which platform has the highest number of social buyers in the US?

A) Facebook

B) TikTok

C) Instagram

D) Pinterest

Facebook will have 65.7 million social buyers this year, according to our July 2022 forecast.

September 12, 2023

Skill drill: True or false? More than 20% of US workers fear AI will make their jobs obsolete.

True, 22% of US workers worry AI will make their job obsolete, up 7 percentage points over 2021, according to Gallup.

September 11, 2023

No funny business: True or false? US B2B digital ad spend is growing faster than it was before the pandemic.

False. Before the pandemic, US B2B digital ad spend was growing at 23.8% across industries. Growth will slow considerably to just 8.1% YoY in 2023, according to our forecast.

September 8, 2023

I’m feeling lucky: Google was founded 25 years ago this month. What was the search engine originally called?

Backrub. You read that right, the first name for Google was Backrub. Fortunately, it was switched over to Google. Don’t believe us? Backrub it yourself.

September 7, 2023

Press play: YouTube is testing a new offering called “Playables” that features what?

A) Online games

B) Educational videos

C) AI-generated content

D) Videos that are longer than Shorts, but shorter than long-form content

Netflix got into gaming, so why can’t YouTube? YouTube’s new games will be accessible via both desktop and mobile.

September 6, 2023

Repeat that: Spotify is testing making what feature only available to premium subscribers?

A) White noise podcasts

B) Shuffle

C) Discover Weekly playlists

D) Lyrics

Get ready for a lot more mistaken lyrics, because Spotify may move this feature behind its paywall. Users can, of course, go look the lyrics up somewhere else.

September 5, 2023

Apple of my eye: Which show joined “Ted Lasso” as the only Apple TV+ series to make Nielsen’s top streaming rankings?

A) Shrinking

B) Hijack

C) The Morning Show

D) The Crowded Room

The Idris Elba-led show recorded 357 million minutes of viewing time during the week of July 31 to August 6, according to Nielsen. That placed the show at No. 8 for the week in top original series streaming time.

September 1, 2023

Inking deals: Which “Office” character is being revived in an ad for Armored Core 6?

A) Michael Scott

B) Pam Beesly

C) Dwight Schrute

D) Jim Halpert

Dwight brings his paper-selling talent to insurance in the ad, but it seems like Jim might be on the other line pulling pranks on his longtime co-worker.

August 31, 2023

Make the connection: What do the following four items have in common?

A) TikTok

B) Generative AI

C) YouTube

D) Connected TV

Answer: Topics our eMarketer Daily audience likes to read. In terms of The New York Times’ new game Connections, we’d consider this to be a blue category. Not sure what we’re talking about? Prepare to add this game to your Wordle daily habit.

August 30, 2023

Time out: Which of the following platforms will US adults spend less time on this year than they did in 2019?

A) Reddit

B) Twitter

C) Snapchat

D) Instagram

E) TikTok

F) Facebook

Of these platforms, only Facebook has gone down in total US daily time, from 5.31 billion minutes per day in 2019 to 5.21 billion minutes per day in 2023, according to our forecast.

August 29, 2023

Trend watch: Which of the following is not one of the top 10 trending TikTok hashtags from the past 30 days?

A) #sweetpackaging

B) #pumpkinseason

C) #scarystories

D) #thrifthaul

Sweet packaging, pumpkin season, and scary stories are all top 10 trending hashtags on TikTok right now, according to the site.

August 28, 2023

Look it up: Search ad revenues will grow the fastest at which US company this year?

A) Google

B) Apple

C) Amazon

D) Microsoft

Apple’s US search ad revenues will grow by 25.7% this year for a total of $5.21 billion, according to our forecast.

August 25, 2023

Grow up: US digital ad spend will grow the most this year in which of the following categories?

A) Healthcare and pharma

B) Retail

C) Automotive

D) Travel

Travel ad spend will grow the fastest of the categories we track, at 14.3% YoY, per our forecast.

August 24, 2023

Fly high: True or false? US travel industry digital ad spend will grow more this year than it did last year.

False. Last year, US travel industry digital ad spend grew by 23.8% for a total of $5.94 billion. This year, ad spend will grow by 14.3% YoY for a total of $6.79 billion, per our forecast.

August 23, 2023

Out of this world: Which company was the leading US out-of-home (OOH) advertiser in 2022?

A) McDonald’s

B) Apple

C) Amazon

D) The Walt Disney Co.

Apple led the way with $82.6 million in US OOH ad spend in 2022, according to the Out of Home Advertising Association of America. Learn more in our US Out-of-Home Ad Spending 2023 report.

August 22, 2023

Read my lips: True or false? More than half of Gen Zers use subtitles when watching TV.

True. Some 59% of Gen Zers prefer subtitles, according to YPulse data as reported by Axios.

August 21, 2023

I’m lovin’ it: Which of the following pieces of media is not referenced on McDonald’s bags for its new “As Featured In Meal” campaign?

A) Space Jam

B) The Office

C) Seinfeld

D) Good Burger

Every piece of media above has some sort of iconic McDonald’s reference, except for “Good Burger” (home of the Good Burger), which pokes fun at fast-food chains but doesn’t actually feature McDonald’s.

August 18, 2023

GOAL! Which big brand just became the official energy drink of Major League Soccer?

A) Red Bull

B) Monster Energy

C) Prime

D) Celsius

E) Four Loko

Celsius is the official drink of MLS—not the alcoholic and caffeinated Four Loko, although that would probably make for some wild games.

August 17, 2023

Social situation: Which social network will have the highest ad revenue growth this year?

A) TikTok

B) Pinterest

C) Snapchat

D) LinkedIn

E) Twitter

TikTok will see a 23.1% growth in ad revenues, per our forecast.

August 16, 2023

Keep surfing: The Roku Channel is adding more than 40 new channels, including a channel dedicated to which of the following?

A) “Friends” reruns

B) Country music videos

C) “SpongeBob SquarePants” episodes

D) YouTube creator MrBeast

Other new Roku channels are dedicated to “Bad Girls Club,” “Murder, She Wrote,” “Caillou,” and “Saved by the Bell.”

August 15, 2023

Once again, with feeling: By what percentage did ad share of reruns increase from the average in June?

A) 3%

B) 6%

C) 8%

D) 10%

Ad share for reruns reached 79% in June, a 10 percentage point increase over the average, according to a Guideline survey.

August 14, 2023

Chat it up: True or false? The majority of US paid search marketers are bullish on the future of chat-based search ads.

True, according to NP Digital, which found that 61% of US paid search marketers thought chat-based search ads would be extremely or very effective.

August 11, 2023

Keep it to yourself: Which company is following Netflix’s lead and will start cracking down on password sharing beginning in 2024?

A) Disney

B) Paramount+

C) Apple TV+

D) Max

The Walt Disney Co. CEO Bob Iger said there was “significant” password sharing on Disney+ and that it was hoping to convert some of those sharers to paid subscribers.

August 10, 2023

TV time: When will US connected TV ad spend hit $40 billion?

A) 2024

B) 2025

C) 2026

D) 2027

That’s according to our forecast. Read more here.

August 9, 2023

I’m feeling lucky: Google leads in US search ad revenues. Which company is No. 2?

A) Microsoft

B) Apple

C) Yelp

D) Amazon

That’s according to our forecast, which finds Amazon has a 21.7% share.

August 8, 2023

Musically: TikTok is launching a livestream music contest called Gimme the Mic, in which the winner will receive what?

A) 10,000 Dabloons

B) 50,000 Diamonds

C) 12 million guaranteed views

D) A job at TikTok

What is a “Diamond” worth? Your guess is as good as any. The TikTok currency is estimated to be worth about 5 cents, which would make the pot worth $2,500, though TikTok has not confirmed that number.

August 7, 2023

AI actually: What generative AI application do execs worldwide consider most useful to their business?

A) Chatbots

B) Search

C) Code

D) Text

That’s according to Capgemini Research Institute. Read more here.

August 4, 2023

A plus: True or false? Some 40% of Gen Alpha will use a tablet before age 6.

True, according to a study from Razorfish.

August 3, 2023

DOOH! In which year will US digital out-of-home (DOOH) ad spend make up more than 40% of all US out-of-home (OOH) ad spend?

A) 2024

B) 2025

C) 2026

D) 2027

DOOH ad spend will account for 40.4% of US OOH spend in 2027, for a total of $4.40 billion, according to our forecast.

August 2, 2023

Mobile home: True or false? US adults will spend half of all time spent with digital on mobile devices this year.

True, US adults will spend 50.7% of time spent with digital on mobile devices this year, per our forecast.

August 1, 2023

Upstream: Which streaming platform accounts for the greatest share of time spent with TV in the US?

A) Netflix

B) Hulu

C) YouTube

D) Amazon Prime Video

YouTube accounts for 8.8% of all time spent with TV in the US, according to Nielsen.

July 31, 2023

Hi, Barbie! Following the box office success of “Barbie,” which of the following Mattel properties has a movie in the works?

A) Polly Pocket

B) Uno

C) Magic 8 Ball

D) Hot Wheels

E) Rock ’Em Sock ’Em Robots

That’s right, all of these Mattel movies are in the works. We’re holding out for the crossover event, where Polly Pocket consults a Magic 8 Ball while playing Uno against a Rock ’Em Sock ’Em Robot in her Hot Wheels car.

July 28, 2023

Big news: Which of these celebrity voices is featured on news app Artifact’s AI text-to-speech feature?

A) Snoop Dogg

B) Morgan Freeman

C) Gwyneth Paltrow

D) Fran Drescher

E) Christopher Walken

Both Snoop Dogg and Paltrow can now read the news to you, as can a voice called Mr. President, which sounds like Barack Obama.

July 27, 2023

School’s out: Total screen time for children ages 2 to 17 increased by how much in June over May?

A) 5%

B) 10%

C) 15%

D) 20%

Summer break means more screen time, according to Nielsen.

July 26, 2023

One for the ages: Which of these brand values does Gen Z rank most important when shopping?

A) Mental health

B) The environment

C) LGBTQ+ rights

D) Civic engagement

Gen Zers in the US want their brands to support mental health more than any other cause, cited by 53% of those surveyed by ICSC and Big Village.

July 25, 2023

It’s gonna be meow: Meow Mix revamped its jingle for a new campaign with the help of which former *NSYNC member?

A) Chris Kirkpatrick

B) JC Chasez

C) Justin Timberlake

D) Lance Bass

E) Joey Fatone

July 24, 2023

Some assembly required: Ikea put out a back-to-college miniseries campaign of digital shorts in what film style?

A) Anime

B) Western

C) Film noir

D) Thriller

Ikea’s slice-of-life anime aims to appeal specifically to Gen Z.

July 21, 2023

Goaaaaaaal: TikTok and FIFA are partnering on Women’s World Cup content. How many views does #WomensFootball have on the platform, according to TikTok?

A) 370,000

B) 3.7 million

C) 37 million

D) 3.7 billion

July 20, 2023

Social situation: On which platform do LGBTQ+ young people feel the safest and most understood?

A) TikTok

B) Facebook

C) Instagram

D) Twitch

E) Twitter

TikTok ranked the highest among LGBTQ+ young people, followed closely by Instagram. All other platforms mentioned lagged behind, according to The Trevor Project.

July 19, 2023

How low can you go: By what percentage have Twitter’s biggest advertisers cut ad spend on average?

A) 11%

B) 31%

C) 51%

D) 71%

That’s over the first six months of this year when compared with the same period in 2022, according to MediaRadar.

July 18, 2023

Digital digits: What milestone will digital ad spend worldwide pass this year?

A) $500 billion

B) $600 billion

C) $700 billion

D) $800 billion

We hit $500 billion in 2021. This year we’ll cross the $600 billion mark. In 2025, we’ll reach $700 billion. And come 2026 we’ll pass $800 billion, according to our forecast.

July 17, 2023

Barbieconomics: Which one of the following is not a real “Barbie” movie collab?

A) Kendra Scott’s Barbie jewelry

B) Gap’s “Ken” shirts

C) NYX’s Barbie-themed flip phone mirror

D) Homesick’s “Dreamhouse” candle

E) Athletic Brewing’s “Barbie Brew”

We made up Barbie Brew, but the rest are real. Read more about Barbie-themed retail activations here.

July 14, 2023

The Prime Days are over: What percentage of day one Prime Day shoppers knew it was Prime Day before shopping?

A) 57%

B) 74%

C) 85%

D) 97%

Almost everyone shopping on Prime Day knew about the retail holiday in advance, according to Numerator.

July 13, 2023

On the sleeve: Which Major League Baseball team just added an advertising patch on its uniforms?

A) Seattle Mariners

B) Houston Astros

C) Chicago White Sox

D) New York Yankees

In addition to their famous pinstripes, New York Yankees players will sport an advertising patch on their jerseys, worth a reported $25 million a year, according to CBS.

July 12, 2023

Mobile moves: US adults will spend an average of 3 hours, 50 minutes on their mobile devices this year, according to our forecast. Which type of media will take up the biggest share of that time?

A) Video

B) Social networks

C) Gaming

D) Digital audio

E) Messaging

Some 33% of time spent with mobile devices will be spent watching videos, according to our forecast.

July 11, 2023

YouTube time machine: What was the first YouTube video to hit 1 billion views?

A) Baby Shark Dance

B) Charlie Bit My Finger

C) Despacito

D) Gangnam Style

The Psy music video was uploaded in July 2012 and hit 1 billion views by December.

July 10, 2023

Guess again: Which company did The New York Times partner with to serve ads within its Wordle game?

A) Uber Eats

B) Seamless

C) Instacart

D) DoorDash

July 7, 2023

Appiest season: Which app had the highest subscription revenues of all US apps in 2022?

A) HBO Max

B) Disney+

C) YouTube

D) Tinder

YouTube had the highest subscription revenues of any US app in 2022, according to All the other apps listed were in the top four.

July 6, 2023

AI for help: What was the month-over-month change in worldwide traffic to ChatGPT between May and June of this year?

A) -9.7%

B) 0.1%

C) 8.5%

D) 20.1%

ChatGPT traffic fell by 9.7% in June, according to SimilarWeb.

July 5, 2023

Drink up: Rapper Flo Milli collaborated with 7-Eleven to drop a Slurpee-inspired song called what?

A) Slurp, Drop, and Roll

B) Anything Flows

C) Ice to Meet You

D) Are You My Flavor?

Read more about the collab here.

July 3, 2023

Lost and found: On which platform do the most Gen Z adults start their product searches?

A) TikTok

B) Google

C) Amazon


E) Instagram

About 58% of Gen Z adults start their product searches on Amazon, though Walmart and TikTok are tied for second, according to data from Jungle Scout.

First Published on Sep 7, 2022