Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Big Tech is on a real estate shopping spree—their office and retail purchases reflect outsized growth and buying power

The news: Big Tech is playing a high-stakes game of Monopoly by amassing office and retail property during the pandemic. Amazon, Facebook, and Google have been buying commercial real estate as investments and as a way to avoid expensive and complicated leases, per The Wall Street Journal. Collectively, the Big Three have amassed more than 8 million square feet of space in Manhattan alone.

Why it’s worth watching: Real estate is a sensible investment for companies sitting on large cash reserves. Tech companies have found opportunities to acquire offices, data centers, warehouses, and retail spaces during the pandemic, when many commercial properties were underutilized. And interest rates are at all-time lows, so Big Tech companies with cash on hand are in a prime position to grab the best deals. 

  • Google purchased a $2.1 billion Manhattan office building—the most expensive sale of a single US office since the start of the pandemic. Alphabet, Google’s parent company, is one of the biggest real estate owners in the US, with $49.7 billion worth of land and buildings as of 2020.
  • Amazon paid $978 million for the Lord & Taylor department store in Manhattan, where it is opening a 630,000-square-foot office. The Everything Store also holds $57.3 billion worth of land and buildings—most of them warehouses, Whole Foods supermarkets, and logistics and distribution hubs.
  • And Facebook bought REI’s $368 million, 400,000-square-foot office campus in Bellevue, Washington, when it was left unoccupied due to the pandemic. 

The bigger picture: The appetite for office space and real estate despite the pandemic is a manifestation of Big Tech’s continuous growth and buying power. Plus, Big Tech companies that own their buildings can avoid expensive, cumbersome lease agreements, and many of these properties are also renovated or custom-built and will likely appreciate in value over time, per the WSJ.

The opportunity: Property investments could pay off after the pandemic passes—these companies will have no shortage of office and commercial space for their returning employees and can lease out surplus space to other companies. 

  • The corporate buying spree could help prop up commercial real-estate markets— especially now that investors are cautious about taking risks on office and retail buildings. 
  • Big Tech seems to be following the footsteps of businesses like McDonald’s. The fast- food franchise is also considered a successful real estate company because it owns most of the land its stores are built on.
  • But owning more real estate also puts companies at risk of losses if property values fall in the future, which no landlord or property manager can control.