For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.
Key stat: The largest share of US programmatic out-of-home (OOH) ad spend went to billboards (41%) in H1 of this year, followed by screens and TVs (24%) and display panels (14%), according to Place Exchange.
Beyond the chart:
Use this chart:
More like this:
More Chart of the Day:
Note: Data was provided to Insider Intelligence by Place Exchange.
Methodology: Data is from the July 2023 Place Exchange "H1 2023 Place Exchange Programmatic OOH Trends Report." Results are based on billions of programmatic OOH impressions in the US within the Place Exchange platform comparing data from H1 2023 vs. H2 2022.
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844