For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.
Nearly $2 billion in US out-of-home (OOH) ad spend went to billboards in Q2, accounting for about three-fourths of OOH. That said, billboards’ share decreased by 9 percentage points with that money going to transit as commuters return to buses and trains.
Beyond the chart: OOH spend still hasn‘t returned to the $8.65 billion of 2019, before the pandemic kept consumers in their homes. This year spend will be $7.93 billion, and it will take until 2026 to rise above what it was before the pandemic.
More like this:
Read yesterday’s Chart of the Day here.
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844