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Billboards top out-of-home ad spend but are losing share

Article by Sara Lebow  |  Sep 2, 2022
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Billboards top out-of-home ad spend but are losing share
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Out-of-Home Ad Spending
United States

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Nearly $2 billion in US out-of-home (OOH) ad spend went to billboards in Q2, accounting for about three-fourths of OOH. That said, billboards’ share decreased by 9 percentage points with that money going to transit as commuters return to buses and trains.

US Out-of-Home Ad Spending, by Format, Q2 2022 (millions and % of total)
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Beyond the chart: OOH spend still hasn‘t returned to the $8.65 billion of 2019, before the pandemic kept consumers in their homes. This year spend will be $7.93 billion, and it will take until 2026 to rise above what it was before the pandemic.

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