The news: JPMorgan will pilot biometric technology that lets shoppers pay by scanning their palm or face with select retailers in the US, according to a company statement.
JPMorgan also launched Commerce Solutions, a suite of payments infrastructure and applications, including cloud-based payments tech, aimed at helping merchants accept consumer and B2B payments.
A $6B opportunity: JPMorgan wants to capitalize on the popularity of biometric payments, which are expected to account for $5.8 trillion in transactions from 3 billion users globally by 2026, per Goode Intelligence. A major bank embracing the technology is a landmark moment and could signal a broader shift among US financial institutions (FIs) investing in biometrics as the tech edges toward the mainstream.
The space is maturing as companies from a range of industries explore biometric payments and authentication.
What’s impeding biometric growth?
Despite consumer misgivings, established brands like JPMorgan, Amazon, and Visa embracing biometrics should soften fears and help user uptake as the technology improves. And JPMorgan’s early adoption can give it an advantage before the space matures. Don’t be surprised if more FIs and legacy tech firms launch biometric payment products as they feel pressured to match the checkout options offered by market leaders like Amazon.
Keep reading: Check out our Payments Ecosystem Data Drop to learn more about why legacy providers will invest in biometric technology.
This article originally appeared in Insider Intelligence's Payments Innovation Briefing—a daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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