The news: If enacted, a bipartisan bill targeting Google would compel the company to divide up its digital advertising business.
More on this: The measure would prohibit corporations that handle more than $20 billion in digital ad transactions yearly from engaging in more than one aspect of the digital advertising process.
Trouble in Europe: The new US proposal is not the only antitrust action Google has contended with recently.
How consumers feel: Many consumers are cynical about Big Tech.
Will it happen? The bill's coalition demonstrates that support for antitrust reform to rein in tech dominance extends across ideological lines. That doesn’t mean the measure is a shoo-in to get enacted.
The big takeaway: While this act may not become law, it could be one more thing that leads to eventual regulation. There may not be anything Google can do to stop anti-monopolistic regulation from becoming reality; it may just be a matter of when.
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