The news: The retail media boom shows no signs of subsiding.
BJ’s gets in on the act: BJ’s is hoping that access to the club retailer’s 6.5 million members—and their data—is a strong enough incentive to drive marketers to its platform.
Instacart’s new ad tools: With Instacart Promotions, advertisers can set up coupons and deals to drive awareness, engagement, and sales. These promotions can also be personalized to customer segments, allowing brands to adopt a tailored approach to discounting.
The big takeaway: As the third wave of digital advertising, retail media presents an irresistible revenue opportunity for retailers to cash in on—provided they offer the measurement, sophistication, and, most importantly, the results marketers need to continue investing in the space.
This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing—a daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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