Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Block extends Cash App’s reach outside Square ecosystem

The news: Cash App users can now make online payments via Cash App Pay to merchants that don’t use Square, per TechCrunch.

  • The Block-owned app partnered with major retail brands like American Eagle and JD Sports for the launch, and it expects other merchants to join in the coming months.
  • Users can get discounts and promotions from these merchants when they shop on Cash App’s Discover tab, or they can check out with a dedicated Cash App button on merchants’ websites.

Why it’s worth watching: The rollout further broadens Cash App’s use cases beyond peer-to-peer (P2P) payments and can help monetize the platform.

  • Starting out with P2P payments let Cash App build a large user base. The number of US Cash App users is expected to hit 47.8 million this year, according to Insider Intelligence forecasts.
  • And now Cash App wants to monetize these users by letting them transact outside of its Square ecosystem—bolstering Block’s gross payment volume, which increased 23% year over year (YoY) in Q2.
  • It can also help Cash App capture more ecommerce volume. US retail ecommerce sales are expected to reach $1.050 trillion in 2022, per eMarketer forecasts from Insider Intelligence.

Block invested heavily in Bitcoin features in recent years to engage and monetize Cash App users. But a long, deep crypto winter may have pushed Block to explore other growth avenues: Block’s Q2 Bitcoin revenues sank 34% YoY.

The opportunity: Enabling Cash Pay for third-party retailers can help Block compete more aggressively with PayPal, whose Venmo already lets users make payments on websites like Amazon and Adidas. Offering the same capabilities erodes some of the competitive advantages Venmo had against Cash App.

PayPal and Block are no strangers to competitive one-upmanship. For instance, Block announced its Afterpay acquisition roughly a year after PayPal introduced its first buy now, pay later (BNPL) product, Pay in 4. And PayPal has scaled its in-store POS solutions to contend with Block’s Square products.

This article originally appeared in Insider Intelligence's Payments Innovation Briefing—a daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.