Trendspotting: Buy now, pay later (BNPL) products aimed at helping consumers pay for necessities are becoming increasingly popular as the rising cost of living wears away at consumers’ budgets.
Consumers have also expressed interest in even broader BNPL use cases:
Why it could work: By 2026, almost 40% of US internet users will use BNPL, per Insider Intelligence forecasts—a surge in popularity echoed worldwide.
What’s the risk?
Keep reading: Check out our US Buy Now, Pay Later Forecast for more on BNPL's projected growth.
This article originally appeared in Insider Intelligence's Payments Innovation Briefing—a daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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