Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Branch Transformation

From Bricks to Clicks to the Metaverse and Beyond

About This Report
Neobank and Big Tech competition, rising mobile adoption, and new touchpoints like the metaverse are pushing banks to rethink their branch footprints. They must react to evolving consumer banking preferences so they can future-proof their branches.
Table of Contents

Executive Summary

The number of US bank branches is declining, with over 5,300 closing in the past three years. Despite the ongoing debate about the death of branches, they can survive. But they need to transform for the digital age to avoid unnecessary costs and losing customers.


  1. What does the decline in consumer branch usage mean for banks?
  2. How are banks transforming branches to stay relevant?
  3. What should banks do to get ahead of changes in branch usage?

WHAT’S IN THIS REPORT? We explore what’s changing branch usage and how banks are rethinking their branches. We discuss what banks gain by optimizing their branch footprints and highlight factors that could upend the industry. Finally, we present a maturity model of actionable steps banks can take to transform the branch.

KEY STAT: Only 30% of US digital banking users cited having a nearby branch as a consideration when choosing a new bank, while mobile and online banking were cited by 48% and 36%, respectively, according to our 2021 US Mobile Banking Emerging Features Benchmark survey. That puts pressure on banks to reinvent the branch experience to meet consumers’ digital-centric preferences.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

8expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Key Points
    3. Recasting Branches for the Digital Age
    4. What Is Eroding the Importance of the Branch for Banks and Customers?
    1. What Trends Could Further Disrupt Branch Strategies?
    2. How Are Banks Transforming Their Branches?
    3. How Can Banks Act Now to Transform Their Strategies?
    4. Insider Intelligence Interviews
    1. Read Next
    2. Sources
    3. Media Gallery

    Interviewed for This Report

    Andy Aceto
    Executive Director of Marketing, Banking Software and Services
    Interviewed March 2, 2022
    Brynn Ammon
    Jack Henry & Associates
    Consulting and Custom Solutions Director
    Interviewed March 1, 2022
    Nicole Harper
    Jack Henry & Associates
    Director, Corporate Strategy
    Interviewed March 1, 2022
    Jonathan Hartsell
    Vice President, Strategy, Next Generation Banking
    Interviewed March 9, 2022
    Jonas Ng
    Head of Digital for Commercial and Enterprise Payments
    Interviewed March 2, 2022
    Simon Powley
    Diebold Nixdorf
    Head of Advisory Services and Consulting
    Interviewed March 4, 2022
    Joyce Rains
    Jack Henry & Associates
    Director, Client Services Consulting
    Interviewed March 1, 2022
    Kelly Taira
    Bank of America
    Head of Financial Center, ATM, and Market Strategy
    Interviewed March 1, 2022


    Tiffani Montez, Matthew Gaughan


    Caitlin Cahalan
    Researcher, Financial Services
    Maria Elm
    Senior Analyst
    Daniel Van Dyke
    VP, Content
    Already have a subscription?Sign In

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

    Become a Client