For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.
Brand marketers worldwide are most confident in their ability to measure return on investment (ROI) in social media marketing—64% are either extremely or very confident in this. Online and mobile video was the No. 2 most effective platform for measuring ROI (59%), while search and display tied for No. 3 (58%).
Beyond the chart: Social media also ranks higher in brand marketers' perception of overall effectiveness than any other media channel, and they plan to reward the channel—some 65% of marketers plan to increase spending. But social media isn't the only channel with spend expansion: Nearly half of marketers expect to increase podcast and streaming audio budgets, as they focus on the growth of media channels, rather than just the ability to measure ROI.
More like this:
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844