The pandemic made QR codes more essential and ever-present. They have become an attractive tool for marketers, thanks to their ease of use and higher adoption rates.
Marketing and advertising strategists should focus on creating QR codes that enable more innovative, enjoyable, and useful customer interactions.
This can be achieved through gamification (including games to obtain discounts); access to promotions and deals; and information about product origin history and traceability, capabilities, or reviews.
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