For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.
China’s livestreaming ecommerce market will approach $300 billion in sales in 2021, a figure we expect to skyrocket for years to come. But what do consumers actually like to buy on this channel? About 46% of livestreaming ecommerce buyers are hungry for snacks, the most popular product category, followed by apparel and skincare products. Luxury accessories, streetwear, and home decor send fewer of these buyers reaching for their wallets.
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844