The preferred products of buyers in China’s $300 billion livestreaming ecommerce market

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China’s livestreaming ecommerce market will approach $300 billion in sales in 2021, a figure we expect to skyrocket for years to come. But what do consumers actually like to buy on this channel? About 46% of livestreaming ecommerce buyers are hungry for snacks, the most popular product category, followed by apparel and skincare products. Luxury accessories, streetwear, and home decor send fewer of these buyers reaching for their wallets.