Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Business Execs Believe More Countries Will Adopt GDPR-Like Laws

Bring on the data regulations

Earlier this week, Apple CEO Tim Cook praised the EU’s General Data Protection Regulation (GDPR) and advocated for stricter privacy laws in the US. Whenever the head of the world’s first $1 trillion company applauds regulation, people take notice. But Cook isn’t the only one in the business world who believes more data laws are coming our way.

In a June 2018 survey by A.T. Kearney of 400 senior executives worldwide from various industries, about seven in 10 respondents said that the GDPR will likely inspire other countries to expand data privacy regulations.

This research builds on previous data that indicates many businesses are taking the possibly of increased data regulation seriously. CB Insights analyzed more than 6,000 earnings call transcripts from companies across the globe and found that the number of times GDPR was mentioned during the calls increased from seven in Q1 2017 to 177 in Q1 2018.

Company execs are paying more attention to data regulation at a time when consumers and Congress increasingly focus on technology.

In an April 2018 poll of US internet users by Janrain, 68% of US internet users say they support GDPR-style rules in the US. And in August, Quorum Analytics analyzed the content of press releases, newsletters, social media posts and floor statements from members of Congress and found that Congress is increasingly discussing technology.

Although it is an EU law, US companies are still preparing for the GDPR since the regulation can affect them if they have EU customers. In an August 2018 survey of 145 US corporate directors of public company boards conducted by BDO USA, nearly eight in 10 respondents have conducted a gap assessment and updated their privacy notices to comply with the GDPR. About one-third of those polled have increased their data privacy budgets and appointed a data protection officer.

The EU’s General Data Protection Regulation (GDPR) became enforceable on May 25 and states that a user’s personal data can be used only if that individual gives a company explicit permission. Companies who violate the GDPR can be fined €20 million ($22.9 million) or 4% of global revenues, depending on whichever is greater.