The news: Since ChatGPT exploded onto the scene earlier this year, the world has anxiously had its eye on digital publishing, the industry that seems most likely to be negatively affected by the potentially job-taking tech.
In response, publishers are launching task forces to test the tech. BuzzFeed, BridgeTower Media, Forbes, Ingenio and Trusted Media Brands are among those experimenting with AI, per Digiday reporting.
The publishers’ approach: Many of these publishers have working groups of employees from various departments testing and creating guidelines around AI use, while also identifying potential AI products to develop.
Put in practice: There are already several prominent examples of companies using AI to produce content. But those efforts haven’t always gone so swimmingly.
Our take: For some in the struggling publishing industry, AI represents a life-or-death scenario that’s been looming on the horizon for years—get ahead of the curve, or be rendered obsolete by the fast-rising tech. It’s natural that companies want to cut costs and find ways to become more efficient as they enter survival mode, but it’s not clear yet that AI’s benefits outweigh potential risks.
First Published on Apr 17, 2023
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