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Learn More →Canada Ad Spending 2023
The Digital Shift Continues Amid Slowing Growth
Worldwide Ad Spending 2023
Our Latest Ad Spending Forecasts and Trends Across 6 Global Regions
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Table of Contents
- Report Snapshot
- We’ve revised our forecasts to reflect slowing growth.
- The digital duopoly of Google and Meta will dip below a 60% share.
- Connected TV is the fastest-growing digital ad format.
- Still, TV is a mainstay for many brands.
- Digital video is almost as big as search.
- Advertising is more mobile than ever.
- What does this forecast mean for marketers in Canada?
- Sources
- Media Gallery
Charts in This Report
Digital Ad Spending in Canada, 2022-2027 (billions of Canadian dollars, % change, and % of total media ad spending)Traditional* vs. Digital** Ad Spending in Canada, 2022-2027 (billions of Canadian dollars)
First Published on May 3, 2023
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