Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Canada Ad Spending 2023

The Digital Shift Continues Amid Slowing Growth

Download
Share
About This Report
Mobile and video formats will be key to a recovering ad market in the years ahead.
Table of Contents

Report Snapshot

Ad spending growth in Canada has cooled off as advertisers claw back budgets amid economic uncertainty. For recovery-minded brands, digital channels can help tap into the renewed consumer spending that’s projected to come in the next few years.

Key Question: How much of total ad spending in Canada is digital?

KEY STAT: Digital advertising will make up close to 7 in 10 ad dollars spent in Canada this year.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

6charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Report Snapshot
  2. We’ve revised our forecasts to reflect slowing growth.
  3. The digital duopoly of Google and Meta will dip below a 60% share.
  4. Connected TV is the fastest-growing digital ad format.
  1. Still, TV is a mainstay for many brands.
  2. Digital video is almost as big as search.
  3. Advertising is more mobile than ever.
  4. What does this forecast mean for marketers in Canada?
  1. Sources
  2. Media Gallery

authors

Paul Briggs

Contributors

Iwona Drapala
Senior Forecasting Analyst
Bill Fisher
Principal Analyst, UK
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client