Ad spending growth in Canada has cooled off as advertisers claw back budgets amid economic uncertainty. For recovery-minded brands, digital channels can help tap into the renewed consumer spending that’s projected to come in the next few years.
Key Question: How much of total ad spending in Canada is digital?
KEY STAT: Digital advertising will make up close to 7 in 10 ad dollars spent in Canada this year.
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First Published on May 3, 2023
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