Canada's time spent with digital audio surpassed that of radio for the first time in 2021.
The gap will widen going forward. At 1 hour, 33 minutes a day on average in 2022, time spent with digital audio will be 8 minutes more than time spent with radio. The switch is related to a reduction in commuting, which has had a direct impact on terrestrial radio consumption.
Digital audio listeners will surpass 25 million in 2022. This includes users who stream music, digital audio, and podcasts. The number of podcast listeners has grown by double digits in the past few years as podcast networks have expanded, offering near-unlimited choices for even the most niche topics. An additional 900,000 listeners will join the ranks in 2022, and podcast listeners will represent over one-third of internet users for the first time.