Digital video viewership is being propped up by connected TVs (CTVs), which allow for easy access to streaming apps on the biggest screens in households. It’s not only viewers who benefit from the improved user experience; advertisers do too, thanks to evolving ad units that span linear and digital audiences across a variety of screens.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our forecasts for digital video viewers, the top platforms, CTV ad spending, and pay TV households and viewers in Canada. Also, key trends shaping the digital video ad market in the country.
KEY STAT: There will be 28.1 million digital video viewers in Canada this year.
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