Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

Block wants to attract older, wealthier Cash App users but risks putting all its eggs in one basket

Article |
 May 26, 2023

Apple’s encroachment on the financial services sector shouldn’t scare financial institutions

Article |
 May 26, 2023

PlayStation Q is Sony’s take on handheld gaming for the streaming generation

Article |
 May 26, 2023

​​TikTok's user data sharing is an unforced error that could cause marketers to consider reallocating towards Shorts and Reels

Article |
 May 26, 2023

Privacy risk is the biggest deal breaker for online shoppers

Article |
 May 26, 2023

Is Twitter a far-right platform now?

Article |
 May 26, 2023

How data can help insurers nail down a sale

Article |
 May 25, 2023

Klarna adds credit opt-out feature as UK BNPL debt grows

Article |
 May 25, 2023

Google's latest step into AI-powered advertising: Integrating ads into its conversational generative AI

Article |
 May 25, 2023

Modern card issuing puts $17 billion in revenues in play

Article |
 May 25, 2023
Explore our Research →

Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past webinars and other events.
Learn More →
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More →

Canada Mobile Banking Emerging Features Benchmark 2023 Part 1

Stacking Up Consumers’ Most Wanted Features—and Which Banks Offer Them

Report by Tiffani Montez  |  Apr 4, 2023

Canada Mobile Banking Emerging Features Benchmark 2023

How the Top 7 Financial Institutions Are Delivering on Features Consumers Demand Most

Download
Report
Crosstabs
Deck
The One-Pager
Share
Table of Contents
Executive Summary
Key Findings
Mobile Banking Can Defend Against Account Switching
Leading Canadian Banks in 2023
Consumers’ Most Valued Features in 2023
Methodology
Glossary
Survey Demographics
Media Gallery
About This Report
This third annual study ranks the seven largest Canadian banks (by domestic asset size) based on their support for 42 emerging mobile banking features, weighted by consumer demand for each feature.
Topics
Banking
Canada
Table of Contents
Executive Summary
Key Findings
Mobile Banking Can Defend Against Account Switching
Leading Canadian Banks in 2023
Consumers’ Most Valued Features in 2023
Methodology
Glossary
Survey Demographics
Media Gallery

Executive Summary

Mobile banking is an increasingly important tool in the fight to win and lock in customers, and Canadian banks can maximize it by aligning offerings with consumer demand. This third annual study reveals which of the seven largest Canadian financial institutions (FIs) by assets are leading the pack, based on our exclusive survey data and analysis of 42 emerging features in their mobile banking apps.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How can mobile banking help Canadian FIs attract and retain customers?
  2. Which features do mobile banking users in Canada value most?
  3. How do the top seven Canadian FIs compare in their support for features that mobile banking users in Canada value most?
Leading Reasons for Switching Banks According to Mobile Banking Users in Canada, Feb 2022 & Jan 2023 (% of respondents )
E-Mail ChartDownload

KEY STAT: A quarter of mobile banking users in Canada cited mobile banking capabilities as a main reason for switching banks—up from 16% last year. That raises the stakes for banks to meet consumer demand for emerging features.

Here’s what’s in the full report

4files

Exportable files for easy reading, analysis and sharing.

7charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Key Findings
  3. Mobile Banking Can Defend Against Account Switching
  1. Leading Canadian Banks in 2023
  2. Consumers’ Most Valued Features in 2023
  3. Methodology
  1. Glossary
  2. Survey Demographics
  3. Media Gallery

Charts in This Report

Leading Reasons for Switching Banks According to Mobile Banking Users in Canada, Feb 2022 & Jan 2023 (% of respondents )Top 5 Most In-Demand Mobile Banking Features in Canada, Jan 2023
Overall Mobile App Rank and Score of the Top 7 Financial Institutions in CanadaMobile App Rank of the Top 7 Financial Institutions in Canada, by Category
Top 3 Most In-Demand Mobile Banking Features in Canada, by Category, Jan 2023Glossary
Demographic Summary of Respondents, Canada Mobile Banking Emerging Features Benchmark, Jan 2023
Download
Report
Crosstabs
Deck
The One-Pager
Share
Table of Contents
Executive Summary
Key Findings
Mobile Banking Can Defend Against Account Switching
Leading Canadian Banks in 2023
Consumers’ Most Valued Features in 2023
Methodology
Glossary
Survey Demographics
Media Gallery
About This Report
This third annual study ranks the seven largest Canadian banks (by domestic asset size) based on their support for 42 emerging mobile banking features, weighted by consumer demand for each feature.
Topics
Banking
Canada
Table of Contents
Executive Summary
Key Findings
Mobile Banking Can Defend Against Account Switching
Leading Canadian Banks in 2023
Consumers’ Most Valued Features in 2023
Methodology
Glossary
Survey Demographics
Media Gallery

authors

Tiffani Montez

Contributors

Tyler Brown
Senior Analyst
Eleni Digalaki
Principal Analyst
Ona Koehler
Senior Director, Benchmarking
Na Li
Director, Primary Research
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

11 Times SquareNew York, NY 100361-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.