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Canada Programmatic 2024

Ads Managers in Social Media and Connected TV Have Changed the Display Advertising Landscape

About This Report
Ads managers are the main driver of programmatic direct ad spending, which has become the primary method of programmatic advertising in Canada in social media and connected TV.
Table of Contents

Ads managers—tools provided by digital ad platforms for planning and executing media buys—have changed digital ad buying over the past decade. These self-serve, API-driven toolkits are the main driver of programmatic direct ad spending, which has become the primary method of programmatic advertising in Canada in social media and connected TV (CTV).

Key Question: What methods and formats of programmatic advertising are advertisers adopting in Canada?

Key Stat: Programmatic’s share of digital display ad spending in Canada will be 92.4% in 2024, making it the go-to method of media buying for advertisers.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Programmatic makes up the vast majority of display advertising
  1. Sources
  2. Media Gallery


    Paul Briggs


    Oscar Bruce Jr.
    Senior Forecasting Analyst
    Bill Fisher
    Principal Analyst, UK
    Paul Verna
    Principal Analyst
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