Retail media is providing an alternative to the Google-Meta duopoly, where consumer privacy measures have made targeting audiences more difficult. This report details our first-ever forecast for retail media ad spending in Canada, along with the results of our November 2023 survey of retail media buyers (conducted in conjunction with IAB Canada).
Key Question: How will the retail media market in Canada impact advertiser budgets in 2024?
Key Stat: Retail media ad spending in Canada will surge past the C$3 billion mark in 2024, almost double what it was three years ago.
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