Our latest forecast for social network users in Canada shows higher than expected growth, driven by almost two years of the pandemic. Several platforms grew among older demographics. There’s also a greater variety of platforms, as Facebook dominance wanes, and heavier usage on emergent platforms, like TikTok, driven by younger users.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our latest forecast for Canada social users, including an analysis of the main drivers changing the social media landscape.
KEY STAT: There will be 1.2 million more social users in Canada in 2022 than we expected prior to the pandemic.
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