Our annual forecast of media consumption in Canada reveals time spent on media in the country is among the highest in countries we track. Average time is now well over 11 hours daily, second only to the US figure of 12:11.
Key Question: How should media buyers adapt to the changing media habits in Canada?
KEY STAT: Daily digital time will amount to 61.7% of total media time this year.
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First Published on Jun 2, 2023
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