Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Category winners and losers in 2023

The overview: Many of the trends present during 2022 will continue into 2023 as economic uncertainty weighs on consumers’ purchasing decisions, and inflation continues to make its presence known.

The winners: As in 2022, the biggest category winners will be must-haves like groceries and pet products. Meanwhile, consumers who can afford it will continue to splurge on items ranging from fragrances to makeup to designer handbags, as well as on travel and dining out.

  • Luxury sales will rise between 3% and 8% next year, per a report by Bain and Altagamma, driven by strong spending from millennials and Gen Zs.
  • Grocery dollar sales will rise as a function of inflationary price increases, although many consumers will turn to private labels, discount grocers, and buy less overall to save money.
  • Toy sales will continue to grow as retailers like Macy’s and Target make the category a larger part of their assortment via shop-in-shop partnerships with Toys R Us and FAO Schwarz, respectively.
  • Delta expects sales to grow by up to 20% in 2023 as travel demand stays strong despite economic pressures.

The losers: Categories that performed extremely well during the height of pandemic lockdowns—furniture, electronics, athleisure—will see their fortunes wane slightly in 2023 as consumers opt to spend on travel and formalwear over sweatpants and a new couch. Price considerations will also come into play, and categories that deal in big-ticket items will continue to lose out.

  • RH warned in its Q3 earnings report that continuing weakness in the housing market would depress demand for home furnishings for at least the next several quarters.
  • Demand for athleisure will continue to fall as the return to offices and in-person events call for more formal modes of clothing.
  • Sales of plant-based meat products will stagnate—or perhaps even fall—as adoption plateaus and consumers decide against switching to a pricier protein in the face of double-digit grocery inflation.

Go further: For more 2023 predictions, check out our Retail Trends to Watch report.