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ChatGPT and Generative AI Around the World

Maturity, Opportunities, and Hurdles in Key Regions

About This Report
The buzz around generative AI has reached a fever pitch, but the technology is being developed and deployed at different rates in various parts of the world. Here’s a guide to how mature it is in key regions, and what’s next for generative AI.
Table of Contents

Executive Summary

ChatGPT has received a lot of press since its November 2022 launch. But while interest in the tool is high almost everywhere, its use is not yet universal. In this report, we take a look at the maturity levels of generative AI around the world, outline some of the region-specific challenges and opportunities, and speculate as to the future shape of the market in these regions.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.

Table of Contents

  1. Executive Summary
  2. ChatGPT and generative AI maturity, mapped.
  3. High-maturity regions are already grappling with regulatory complications.
  1. In delayed-maturity regions, the ‘wait and see’ approach might strengthen future rollouts.
  2. How can brands and marketers prepare for generative AI’s rise around the world?
  3. Sources
  1. Media Gallery


Bill Fisher


Paul Briggs
Principal Analyst
Matteo Ceurvels
Senior Analyst
Man-Chung Cheung
Senior Researcher
Chris Keating
Director, Research
Jennifer Merritt
Vice President, Content
Carina Perkins
Senior Analyst
Yoram Wurmser
Principal Analyst
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