Generative AI can already do much of the grunt work and low-skilled labor that powers modern media and advertising. But apprehension and mistrust—among consumers as well as advertisers and their agencies—will hold back widespread adoption of the technology.
Key Question: When will a critical mass of US internet users feel like they can trust what generative AI tells them?
KEY STAT: Only one-fifth of US adults believe AI-generated content may not contain errors.
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