This article was written with the assistance of ChatGPT.
The news: Chick-fil-A is overhauling its loyalty program to make it more difficult for customers to earn free perks, per Insider, following in the footsteps of other major chains like Starbucks, Chipotle, and Dunkin'.
The rationale: Chick-fil-A blamed “current market conditions” for its decision to devalue its loyalty program. But the move could also drive more loyalty members to pony up for the chain’s paid membership tiers, which allow diners to earn more points per dollar.
What other chains are doing: Chick-fil-A isn’t the only chain to make significant changes to its rewards program.
The big takeaway: While restaurant chains certainly need to balance their costs amid rampant food inflation, devaluing loyalty programs is a risky move as consumers look for ways to stretch their budgets further.
Go further: Read our report on Retail Loyalty Programs for more strategies to retain loyalty amid economic uncertainty.
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